Toast
Bonfire Labs - San Francisco, CA
Toast has redefined the restaurant operating platform, moving well beyond point-of-sale to deliver an essential, end-to-end management solution. Their technology is critical to operators, yet invisible to the diner—a unique challenge we embraced.
I served as a Creative Lead for multiple product and service launch campaigns working directly for Toast Inc., helping to translate Toast's technological evolution into compelling, market-ready video content.
The core creative mandate was consistency: to ground every launch in the authentic experiences of actual restaurant owners, ensuring the product demonstrations were always shown in the wild and directly tied to real-world business success.
My Role: Creative Lead & Motion Graphics
Produced by: Bonfire Labs
Producer: Heather Bernard
Designers & Animators: Pamela Tuazon, Matt Taylor, Dax Da Silva
Toast Go® 3
A fast paced motion graphic film was created to show off the new form factor and abilities of the new Toast Go® 3 handheld device from Toast. We utilized footage from our live action shoots with Toast and pushed their brand just a tad to quicken the pace.
Toast IQ: Your Business can Talk
As the Creative Lead, I oversaw the entire development and visual execution of this engaging promotional video for Toast IQ, the company’s business intelligence platform.
The core concept, which I helped develop during the initial concepting phase, was to literally give a voice to restaurant data, showing how Toast IQ translates complex metrics into clear, actionable advice.
The result is a dynamic spot that creatively demonstrates how restaurant owners can quickly "understand" their business by putting their data to work.
