Applovin: How it Works

Bonfire Labs - San Francisco, CA

In the last few years, I have worked on almost 30 IPO Roadshow videos, leading the graphics and visual language for these videos. A few of them have included unique opportunities to tell an in-depth story of the company through motion graphics. AppLovin’s IPO was one of the most involved and concentrated efforts to pair an animated piece with the 30-minute roadshow video. They had a powerful yet complicated approach to developing games and gaining revenue from both their own games and those of other studios. This needed a quick and fun explainer to get the job done.

We had an incredible team of designers and animators to bring this to life along with a great script from Kevin Oberbauer. We collaborated well with Applovin’s creative team to focus in on the style of character that represented them the best, then set out to create a variety of designs for them to pick from. Josefina Preumayr, Marsha Movshovich & Pamela Tuazon brought these characters to life with their amazing illustrations and animation. The video was a great addition to the launch of Applovin’s IPO and even provided visual elements to their overall brand.

My Role: Creative Director
Produced by: Bonfire Labs
Design & Animation: Josefina Preumayr, Marsha Movshovich & Pamela Tuazon
Copywriter: Kevin Oberbauer